All businesses have the desire to enhance their website visitors’ customer experiences. It is important for companies to project a strong online presence. A good website has the potential to increase a company’s exposure. It also enhances better communication with current and potential clients. The ultimate goal of a company is for website engagement to be converted into profit. That is the nature of a business enterprise. However, a nice-looking and busy website is not enough. There should be a step-by-step plan and a focused strategy in order to reach that ultimate goal to create revenue.
In order to build a strategic plan, an accurate analysis of data is needed. This is what web analytics is for. Just what is the exact meaning of web analytics? What does it entail? Web analytics has several processes. It entails measuring, collecting, analyzing, and reporting of data that is taken from the internet. The main purpose of this endeavor is for the company to understand and maximize the use of the worldwide web. The company can use data in a number of ways to reach their goal such as determining their demographics and knowing and refining their marketing strategies.
There are actually web analytics tools that are commonly used by companies today. They provide data that companies need. Some essential data include referring links, bounce rates, page views, and time on site of visitors. Many companies install Google Analytics, as it is the toll that is most commonly used by many businesses. However, there are other alternatives to Google Analytics that are equally good or even better in terms of data such as Clicky, Mixpanel, Kissmetrics, Mint, and Chartbeat. Most of these analytics tools provide real-time traffic information and market segmentation on visitors using mobile, laptop, or desktop applications.
Doing web analytics can be an extra challenge for companies. In fact, in a recently conducted study, many companies are looking for capable and credible people who can do web analytics. Many companies declare this position as the biggest talent gap in their organization. Data skills are now fast becoming one of the most significant assets of a company. In this information age, everything is dependent on data. Companies make their decisions based on performance data, product data and all other types of information.
There are just too much data to look out for, and what type of information that should be used could lead to confusion. The question is, what is the most important data that your company needs? How do you turn this data into a successful marketing campaign? Companies usually need guidance in getting the most usable information. They most especially need help in interpreting data. How will they use these in order to reach their business goals? An internet marketing company such as www.chronistsempelis.com will be able to assist companies in creating a solid, strategic marketing plan based on web analytics. Our two strengths in terms of web analytics are technological capabilities and data analysis skills. At www.chronistsempelis.com, we assure guidance in interpreting data and a result-oriented action plan.
What are the steps in developing and implementing a strong analytics program for your company? Here’s the sure-fire process that we employ at www.chronistsempelis.com:
- Identifying essential metrics for your company
- Creating a strategic plan
- Collecting data using web analytics tools
- Developing reporting features
- Continuous analysis of data
- Implementation of plans
All of the steps should be done equally well, and should be well understood by the company. If this all works together the business will be able to make the right decisions at the right time and yield a profit. For example, one metric is determining the most popular pages on a company’s site. Knowing this information, a company can now develop a content strategy based on these popular pages. The strategy could either be developing more content across all website pages with the same popular topic or theme, or building interaction within the popular content to generate more user participation or traffic.
This data building plan is not just a one-time process. A company culture that values what data can bring to the company will surely bring success because it ensures that all key business decisions are driven by data. That being said, a consistent commitment to the process of data building and data analysis should be employed by the company.
If you are a company who wants to find out how your website is performing and would like to make it better, visit www.chronistsempelis.com and we will be glad to help you.